Redefining the way you meet Rishtas

Why Laddu

For the Muslim community marriage is a rite of passage into adulthood and not a choice.

The traditional way of getting married includes an outdated matchmaker, often dubbed the Rishta Aunty, ubiquitously renowned for asking regressive questions and pigeonholing people in the guise of finding an appropriate partner. This approach does not work for millennials and is especially derogatory for women who are shamed for having any personality. The alternative- dating apps, also don’t work for Muslims who are seeking marriage and not hookups.

Laddu aims to take online-dating offline and in doing so, create a progressive space for marriage-minded Muslims to meet. Our app enables Muslims globally to connect in person and offline through tailored events. The app is currently being alpha tested, but event registration is open for Lahore.

How is Laddu different from traditional matchmakers?

For starters, we are the antidote to misogynistic Rishta aunties who ask regressive questions and shame both men and women into domestication with a mismatched suitor.

Unlike traditional matchmaking firms, we are a transparent company and have no gimmicks. We do not solicit outrageous sums of money on pretentious claims, we do not have scary contracts and most importantly we create a safe space for our clients to meet several suitable suitors in a short time span.

You will not have to entertain people in your drawing room and endure an additional cost of hosting, and then suffer the humiliation of waiting endlessly. Our process returns power to our clients, is efficient, and is far less expensive way than traditional matchmaking.

How Laddu Events Work

Our events encourage eligible single Muslims to meet a large number of potential partners with similar values, in a very short period of time. Each event caters up to 40 people, advance registration is required. Based on your values, our algorithm places you in a specific cohort of like-minded single Muslims.

At the event, men and women are rotated to meet each other over a series of short “ rishta dates” that last six minutes each. At the end of the event, participants submit a list of people they enjoyed interacting with and would like to get to know more. If both participants liked one another, there is a match, and we forward contact information to both parties. Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.

On said date, you’re free to hold a conversation on your own but we highly recommend using our conversational cue cards that are based on research done by psychologists and social scientists that study intimacy. These cards enable you to learn about values fairly quickly and create an easy flow of conversation.