For the Muslim community marriage is a rite of passage into adulthood and not a choice.
The traditional way of getting married includes an outdated matchmaker, often dubbed the Rishta Aunty, ubiquitously renowned for asking regressive questions and pigeonholing people in the guise of finding an appropriate partner. This approach does not work for millennials and is especially derogatory for women who are shamed for having any personality. The alternative- dating apps, also don’t work for Muslims who are seeking marriage and not hookups.
Laddu aims to take online-dating offline and in doing so, create a progressive space for marriage-minded Muslims to meet. Our app enables Muslims globally to connect in person and offline through tailored events. The app is currently being alpha tested, but event registration is open for Lahore.
For starters, we are the antidote to misogynistic Rishta aunties who ask regressive questions and shame both men and women into domestication with a mismatched suitor.
Unlike traditional matchmaking firms, we are a transparent company and have no gimmicks. We do not solicit outrageous sums of money on pretentious claims, we do not have scary contracts and most importantly we create a safe space for our clients to meet several suitable suitors in a short time span.
You will not have to entertain people in your drawing room and endure an additional cost of hosting, and then suffer the humiliation of waiting endlessly. Our process returns power to our clients, is efficient, and is far less expensive way than traditional matchmaking.
Our events encourage eligible single Muslims to meet a large number of potential partners with similar values, in a very short period of time. Each event caters up to 40 people, advance registration is required. Based on your values, our algorithm places you in a specific cohort of like-minded single Muslims.
At the event, men and women are rotated to meet each other over a series of short “ rishta dates” that last six minutes each. At the end of the event, participants submit a list of people they enjoyed interacting with and would like to get to know more. If both participants liked one another, there is a match, and we forward contact information to both parties. Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.
On said date, you’re free to hold a conversation on your own but we highly recommend using our conversational cue cards that are based on research done by psychologists and social scientists that study intimacy. These cards enable you to learn about values fairly quickly and create an easy flow of conversation.
Connect with multiple Rishtas in a single event
Finding the right partner is a numbers game. You’ll encounter many frogs before you meet your prince. Laddu events facilitate you to meet a large number of suitors in a short period of time.
Reclaim the Trolley-pushing Toxic Rishta Culture
We find rishta meet-ups where women have to awkwardly serve tea archaic and dehumanizing. Allow us to serve the tea, you ask the pertinent questions.
An Efficient Way of Connecting
Imagine hosting numerous dinners for multiple rishtas, and potentially not liking a single one of them. The whole ordeal can be utterly exhausting, especially for women who traditionally host the men. Our events take away the pressure of hosting and allow you to connect you with potential partners in a more time-efficient and dignified manner.
Meet Pre-Vetted People
Meeting people in real-life, as opposed to meeting them online, affords a better opportunity to gauge compatibility.
No more Ghosting
Immediately after the event we will email you your matches and facilitate further interactions, thereby ensuring that no one gets ghosted. With us, you will never be placed in limbo endlessly wondering whether or not a suitor likes you.
Meeting people in real-life, versus meeting them online, affords you a better opportunity to gauge your compatibility.